Once some installation companies establish core clients after their first year, many of them don’t even market. Their business comes from previous jobs or referrals from current clients, which usually is made up of neighbors, family and friends.
Each holiday season, you will find that more calls come in than can ever be fulfilled. I have found this to be a very common complaint from Christmas lighting installers: too much business! I can’t think of any other industry that has a problem turning down customers!
During the first week of December, things get really busy any calls start pouring in. I have found myself telling people that I can’t leave my house for less than a minimum of $400. Lighting services are in such demand that people are really willing to pay an arm and a leg to have it done.
Growth is the goal and most important aspect to your new business. Be careful though because you don’t want it to grow so quickly that you find yourself overwhelmed. This will only lead to a series of problems that will have a negative impact on your business. Don’t bite off more than you can chew. Only make commitments that you can keep. Never say you will do something and not follow through. Your reputation is your most valuable asset and you should protect it at all costs.
Take this business one job at a time and don’t be afraid to tell a client that you are booked.
Things tend to get very busy and there is only so much you will be able to handle on your own. It may be hard at first to turn down jobs, but be aware that there is always next year.
Keep a database of names, numbers, and email addresses. Even if you don’t get to them this year, you will be able to contact them earlier in the season next year to ensure that they become a client.
Make sure that you take down as many details as possible about your clients and contacts. Names, phone numbers, addresses, email addresses, how they found you, job description, and price quote are all important to have in a database. The more organized you keep your business, the more efficient you become and the more profits you make.
You should have a good handle on your strengths and weaknesses as a worker and a business owner. If you don’t, you will soon learn them.
Owning a business will teach you a lot about yourself. By knowing your skills and what you bring to the table, you will be able to take advantage of many opportunities that will make your business as efficient as possible.